Level Effect

At Level Effect, I worked as a contractor creating social media campaign to promote their Cyber Defense Analyst Bootcamp and Penetration Testing course. This program, taught by former NSA analysts on a custom learning platform, required strategic and engaging promotional efforts. My responsibilities included:

1. Content Creation:

   • Designed compelling social media posts that highlighted the unique aspects of the Cyber Defense Analyst Bootcamp and Penetration Testing course.

   • Created visual and textual content tailored for Instagram, Facebook, and LinkedIn, ensuring each platform's best practices were followed.

2. Copywriting and Planning:

   • Wrote persuasive and informative copy for social media posts to attract and retain audience interest.

   • Developed a detailed content calendar to plan and schedule posts, maintaining a consistent and strategic online presence.

3. Brand Management:

   • Ensured all content aligned with Level Effect's brand identity, reinforcing their reputation as a leader in cybersecurity education.

   • Monitored social media channels for engagement and feedback, responding promptly to inquiries and comments to foster community interaction.

4. Interview Transcriptions:

   • Transcribed interviews with students and industry experts to create additional content for social media and other promotional materials.

   • Utilized transcriptions to create posts and articles on student perspective about the courses and instructors.

     
     

These efforts contributed to a robust online presence for Level Effect, helping to attract and engage a wider audience for their advanced cybersecurity programs.